TravelNow
Bleisure Travel
Class project for IMT 535 Introduction to Information Architecture
Quarter: Fall 2015
Team Size: 5
MY ROLE
USER RESEARCHER
- Survey of frequent business travelers
- Competitive analysis of travel-planning websites
- Card sort
- User testing
- Early wireframes
Surveys and Interviews
From survey showing how business travelers plan their leisure time, what they seek in a travel website, and activities they enjoy in their leisure time on business trips.
Competitive Analysis
Comparison of other websites frequently used for trip-planning
Card Sort Results
Optimal Sort was used to help determine categorization for our site map
Persona
User persona based on compiled user research
Use Case Scenario
This shows the path Xiomara, the user persona above, might take through the website.
User Flow
This diagram shows the user flow for Xiomara and two other personas created based on our user research
Wireframes
(created by teammate, Amol Surve)
These wireframes were among the final deliverables for this product, based on our user research.